Ann’s Career Evolution: From Product Management to Business Analysis

Ann Webb built a highly successful career in marketing and product management, launching financial services products for major brands like Nationwide and John Lewis.

But after a fulfilling decade contracting in product management, Ann sought a new challenge — one that would let her tap into her love of problem-solving and analytical thinking.
That’s when she discovered business analysis — and decided to make the leap.

Why Ann Chose to Pursue Business Analysis

After reflecting during a career break, Ann realised that business analysis was a natural extension of her skills:

• Communication and teamwork
• Strategic planning
• Problem-solving across diverse projects

To formally pivot, she enrolled in ITonlinelearning’s Business Analysis Practice Practitioner qualification, aiming to broaden her career opportunities across multiple industries.

Learning Highlights: Flexibility, Depth, and Confidence

Ann found ITonlinelearning’s flexible, self-paced structure essential for balancing studies with personal commitments.

She particularly valued:

• Practice exams — helping her rebuild exam confidence after years away from formal education
• Comprehensive study materials — allowing her to fully master business analysis concepts
• Exam strategy tips — teaching her how to approach and interpret questions effectively

This thoughtful course design empowered her to move into a new field without feeling overwhelmed.

Career Support That Made a Difference

Ann credited ITonlinelearning’s career support — particularly guidance from her recruitment advisor, Shailee — for helping her clarify her career goals.

The personalised mentorship gave her:

• Clear steps for breaking into business analysis
• Confidence in her transferable skills
• Strategic career planning advice

Professional Growth Through Networking

Another unexpected bonus: course enrolment granted Ann membership with the British Computer Society (BCS).

Through BCS networking, Ann:

• Connected with fellow professionals
• Gained valuable industry advice
• Found new job opportunities

This network played a key role in securing her first role aligned with her business analysis ambitions.

Ready to Make Your Own Career Shift?

Like Ann, you can pivot confidently into a new career path with the right support, learning structure, and industry connections.
Explore our Business Analyst Job Programme to start your journey today!